Meet Ben and Anna of casetur mechanism who won the work-from-home category of our Next Work Environment Competition with Edgar.T
Founders and CEOs, casetur mechanism
To celebrate their win, we asked them a few questions about their work and the competition.
WDM: Since the pandemic, what have you been up to / what are you working on?
Anna and Ben: Considering that casetur mechanism specializes in space saving mechanisms for multi-functional furniture we have been using the time of the pandemic to advertise our products further and more intensely. The lockdown that happened globally has shown the need for flexible and space saving furniture and we managed over the last months to get more distributors on board to sell our products in additional and different countries. We also have been more in concept discussions with office furniture companies who historically never looked at the segment “home office furniture” but have amended their strategy in this regard recently.
WDM: What did you enjoy most about the competition process?
Anna and Ben: We were thrilled to work on a furniture concept for a working from home space while major parts of the globe were actually in lock down and would potentially need or at least consider using such a product. Ourselves being in lock down during that time we had to shift our development activities to online design discussion which we had never needed to do before. This definitely created funny and somewhat confusing moments, clearly challenging our ability to virtually explain our train of thoughts and ideas to each other.
WDM: It’s been a little while since you submitted, how have your ideas evolved since you submitted them?
Anna and Ben: Since the submission of our concept Edgar. T we have been looking more into the detail design and finish of our concept, in order to be able to discuss a potential production of the unit with furniture companies. Furthermore, we have spent time to identify specific parts of the concept that can be turned into single mechanical products which we are planning to introduce individually to furniture companies and designers. From an earlier version of our submission concept Edgar.T we have been focussing on one particular mechanical element, which we are exploring to sell directly to endusers. This could lead to a new extended business strategy. But a little bit of refinement is still to be done.
Check out the full Edgar. T submission:
The post Meet The Winners: casetur mechanism’s Edgar. T Work From Home Space appeared first on Work Design Magazine.
