In this episode of What the F is Happening to the Office?*, Bob Fox sits down with Mark Bryan, Chief Research & Strategy Officer at IIDA, to explore why most “future of work’ conversations are stuck debating layouts, policies, and attendance, instead of how work itself is fundamentally changing.
Mark introduces strategic foresight, a data-driven discipline focused on preparation, not prediction; and explaining why organizations must design for measurable human outcomes: trust, wellbeing, learning, social cohesion, and performance.
We Explore:
The convergence of AI, connected devices, and digital twins
Why utilization data can mislead decision-making
How immersive environments go beyond headsets
The coming technology “supercyle” reshaping work
Why the workplace must evolve from container to trust platform
If you’re a workplace leader, architect, designer, CRE executive, or strategist trying to prepare your organization for the next 10 years, this conversation will expand how you think about work, technology, and human potential.
Key Takeaways:
Foresight is about preparation, not prediction—planning for multiple futures and finding the “red threads” across scenarios.
The “future of work” conversation is often mislabeled—many debates are really about workplace layouts and attendance, not how work is evolving.
Design should start with outcomes (trust, cohesion, learning, wellbeing, reduced stress), not just aesthetics or utilization targets.
The next era may be shaped by a converging AI + connected devices + synthetic biology super-cycle, enabling workplaces that adapt dynamically.
Utilization data alone can mislead; we need more “why” data tied to behaviors, purpose, and human performance.
Immersive experiences aren’t about headsets—think layered physical + digital environments and subtle interactions (touch/haptics, projection, & sensing).
Blind spots: short time horizons, outdated workflows, and fear of tech replacement that prevents re-skilling and innovation.
The workplace can evolve from “container” to trust platform—and potentially support neighborhood-level connection, not just coworker proximity.
Credits:
Created & Directed By Bob Fox
Produced By Work Design Studios
